When times are tough, marketing efforts are often the first to go. Cutting a marketing budget or reducing your marketing staff can seem like a quick cost-saving effort in an economic downturn. However, there are considerable ways to market in a tough economy. By shifting…
How many times have your eyes been bigger than your stomach? Everything looks so good, you load up your plate only to quickly realize that there is no way you can finish it all. This situation is all too common when it comes to buffet…
The economy is always prone to fluctuations, and recent months are no exception. With COVID-19, we have seen some massive swings, but that does not make it impossible to sell. Whether a global pandemic is knocking on the door, or the economy experiences a natural…
A failure, whether business or personal, can seem like an ending. There is a terrible sense of dread or finality for most of us when we come up against a failure or setback, and the idea of losing can stop us in our tracks. Unfortunately,…
In his book, Who Moved My Cheese?, Spencer Johnson used a unique parable to illustrate the effects of change on productivity and efficiency. Change in the workplace affects physical space, employees, and mindsets, and the world has certainly seen a lot of change recently. Shifts…
If you sell a product or service that is relatively expensive, relationship selling is essential. High average selling prices require an investment from your customer of both money and time. There is a certain level of trust needed for customers to choose to invest in…
Around the world, countries and communities are in various stages of reopening. As pandemic-related restrictions are lifted, customers will return to retailers, restaurants, and all types of businesses in their community. This is a hopeful, but precarious time, for business owners as the world adjusts…
Too many marketers today are focused on being the loudest in the room, shouting over everyone else to get their voice heard. Unfortunately, this approach is similar to working harder but not smarter. Consumers today are overrun with advertisements and marketing schemes. Instead of listening…
Feeling lost is a normal part of life from time to time. Whether you feel like you have lost control in your business or in your personal life, you are likely not alone. The COVID-19 pandemic taught us that it is impossible to plan for…
If you do not have a plan for your business, there is no possible way to reach your business goals. The COVID-19 pandemic taught us that we cannot plan for everything, but having a roadmap in place can guide your decisions, even during challenging times.…
