Most entrepreneurs know how to start a business. Very few know how to scale one.
That’s the uncomfortable gap Brad Sugars — founder of ActionCOACH, bestselling author, and the world’s #1 business coach — tackles head-on in the latest episode of The $100M Entrepreneur Podcast. In 15 minutes, Brad lays out the exact roadmap that takes a business from the first $1 million to $10M, $100M, and beyond.
The punchline? If you don’t evolve, you’ll stay stuck.
What you’ll take away from this episode
- Earning the first million — the operator mindset that gets you there, and why leaning on it beyond $1M is the #1 reason founders plateau.
- Stop being the rock star — the hardest shift for any founder. You didn’t scale because you did everything. You’ll only scale by stopping.
- Building leaders for $100M — the team structure, hiring bar, and leadership frameworks that separate eight-figure businesses from nine-figure ones.
- The four things a CEO focuses on — Brad’s clean, memorable framework for where your attention actually belongs once you’ve hired operators to do the doing.
- Research and partnerships for $1B — why billion-dollar thinking is fundamentally different from hundred-million-dollar thinking, and what to start doing now.
Why this one matters for UK business owners
If you’re the bottleneck in your own business, if you’re still the one clients insist on speaking to, if your day gets hijacked by problems only you can solve — you’re living Brad’s opening chapter. And you’re nowhere near ready for the next zero.
The good news? The shift from operator to CEO isn’t magic. It’s a series of deliberate decisions about where you spend your time, how you build your team, and what questions you ask instead of answer.
Grab 15 minutes and block it out.
Thinking about what your next zero looks like? Get in touch with Jamie.
👉 Watch the video below .
