The Secret To Getting More Views On YouTube
YouTube Isn’t a Lottery — It’s a Strategy: Rob Wilson on Building 2.2 Million Subscribers
Most people treat YouTube like a lottery. Rob Wilson knows better.
In this episode of The Business Growth Podcast, powered by ActionCOACH UK, we reveal the real strategies behind YouTube success for business owners and content creators.Rob grew his personal channel to 100,000 subscribers before joining VidIQ, where he scaled their channel from 1,500 to over 2.2 million subscribers and 250 million views. His secret? A deep understanding of the audience — and creating content that genuinely changes how they feel.
🔹 What You’ll Learn
YouTube Strategy for Business Owners
Discover why 70% of all YouTube content is discovered through Browse and Suggested features — not search — and how to use this to fuel exponential growth.
Finding Your Niche
Rob shares his proven framework for identifying your ideal viewer and niching down effectively. He made 150 videos on a single topic and built a loyal, engaged community that followed him throughout his content journey.
The Four-Step Growth Framework
Define your ideal viewer – know their pain points, fears, and goals.
Find your niche – identify which content resonates most.
Double down – build authority by going deep on your winning topics.
Expand your content – take your audience on a growth journey with you.
Why Views Matter More Than Subscribers
Rob explains why focusing on views over subscriber counts reveals true engagement and drives meaningful business results.
The Audience Controls Your Destiny
Forget the myth that the algorithm decides your fate.
“The audience pulls content toward them — YouTube doesn’t push it.”
Monetisation Beyond AdSense
Ad revenue is just “the icing on the cake.” Rob shows how to build sustainable income streams through products, services, and community — with a “passion first, profit second” mindset.
The 70/30 Content Rule
Once you’ve found what works, dedicate 70% of your content to proven topics while using 30% to experiment and uncover new opportunities.
💬 Key Quotes from Rob Wilson
“It’s not about the algorithm. It’s about your audience. Get that right and growth follows.”
“Rubbish videos are a step in the right direction — everyone who succeeds on YouTube looks back at their early content and cringes.”
“Replace the word algorithm with audience in any YouTube conversation, and you’ll have your answer.”
🎙️ About Rob Wilson
Rob Wilson is the face of VidIQ, one of the world’s leading YouTube growth platforms with over 2.2 million subscribers. After building his own tech channel to 100,000 subscribers, he joined VidIQ to lead their YouTube strategy — helping millions of creators and business owners grow their reach, engagement, and revenue.
📺 Watch below
Tune in to hear Rob’s full story and learn how to build a YouTube channel that drives real business growth.
