The Marketing Legend: Drayton Bird’s Secrets (and Wild Stories)

If you’ve ever felt overwhelmed by marketing advice that’s all theory and no substance, this is for you.

We recently recorded a very special episode of the ActionCOACH Business Growth Podcast — live from Sky Studios — featuring Drayton Bird, one of the most influential marketers of the last century.

In just 77 minutes, Drayton shares the untold stories, strategies, and copywriting lessons that helped him write for American Express, work alongside David Ogilvy, and mentor talents like Rory Sutherland.

This isn’t fluff. It’s field-tested insight from someone who’s worked with over 1,000 clients in 50+ countries — including Microsoft, Mercedes-Benz, and more.

🔥 In this episode, you’ll discover:

  • Why “Now, New, and Free” are still the most powerful words in copy

  • How to start messages that actually grab attention

  • The biggest mistake most marketers make (and how to avoid it)

  • Why empathy beats cleverness every time

  • What machines will never replicate — no matter how smart AI gets

  • The real secret behind high-converting stories and campaigns

🎯 Who should watch:

  • Business owners looking for growth without the BS

  • Marketers ready to sharpen their edge

  • Copywriters focused on results, not wordplay

  • Anyone tired of jargon and hungry for straight-talking wisdom

Drayton’s not just sharing tactics — he’s telling the truth about what works in marketing, and why.