Smash your Goals and Overcome Impossible Odds with Alison Edgar MBE

Alison Edgar MBE, a renowned entrepreneur and sales trainer. Alison shares her incredible journey from a working-class upbringing in Clydebank to receiving an MBE for her contributions to business. She discusses the true meaning of entrepreneurship, emphasising the importance of calculated risks and finding passion and purpose in one’s work. Alison’s transition from corporate sales to starting her own business at 46, motivated by a lack of vision in her previous company, offers valuable lessons for aspiring entrepreneurs. Alison also dives into her secrets for effective time management and achieving happiness, including her unique morning routine that sets a positive tone for the day. She highlights the power of setting and achieving goals, drawing from concepts in her book “Smash It.” Additionally, Alison addresses the psychological barriers that hold people back, such as the fear of change and failure, and shares strategies to overcome them, referencing motivational frameworks like “The Chimp Paradox.” This episode is packed with actionable advice and inspiring stories that will motivate you to take the next step in your entrepreneurial journey. Alison discusses the importance of sales skills in all aspects of life, not just in business, and the significance of effective communication and relationship-building.